Privacy Policy

Last Updated: September 16, 2026
This Privacy Policy describes how FIYTA (the "Site", "we", "us", or "our") collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from store.fiyta.com (the "Site") or otherwise communicate with us regarding the Site (collectively, the "Services"). For purposes of this Privacy Policy, "you" and "your" means you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected pursuant to this Privacy Policy.

1.What information do we collect?

Personal information is information that can be used to directly or indirectly identify you. Personal information also includes anonymous information that is linked to information that can be used to directly or indirectly identify you. Personal information does not include information that has been irreversibly anonymized or aggregated so that it can no longer enable us, whether in combination with other information or otherwise, to identify you.
We will only collect and use personal information which is necessary to comply with our legal obligations and to assist us to administer our business and provide you with the services you request.
We collect information from you when you register on our site, place an order, subscribe to our newsletter, or respond to a survey.
When ordering or registering on our site, as appropriate, you may be asked to enter the following information: your name, e-mail address, mailing address and phone number. You may, however, also visit our site anonymously.
We promise that we will not sell any customer's contact information, and we will not use any customer's personal information or pictures for advertising without the consent of the customer.

2. How We Use Personal Information

We may use personal information to:

• Process and fulfill orders.
• Process payments.
• Arrange shipping and delivery.
• Provide customer service.
• Process returns and warranty claims.
• Communicate with you regarding your orders.
• Maintain and improve our website.
• Provide requested products and services.
• Detect and prevent fraud, abuse, and security incidents.
• Analyze website usage and performance.
• Provide marketing communications where permitted by applicable law.
• Comply with legal and regulatory requirements.
• Establish, exercise, or defend legal claims.
  

3. Legal Compliance and Security

It may be necessary—by law, legal process, litigation, and/or requests from public and governmental authorities within or outside your country of residence—for us to disclose personal data. We may also disclose personal data if we determine that for purposes of national security, law enforcement, or other issues of public importance, disclosure is necessary or appropriate.
We may also disclose personal data if we determine in good faith that disclosure is reasonably necessary to protect our rights and pursue available remedies, enforce our terms and conditions, investigate fraud, or protect our operations or users.

4. Payment Information

Payment transactions are processed through third-party payment providers.
We generally do not store your complete payment card information on our own systems.
Payment providers process payment information according to their own terms, security practices, and privacy policies.

5. Cookies and Similar Technologies

We use cookies and similar technologies to operate and improve our website.
These technologies may be used for:

• Essential website functionality.
• Shopping cart and checkout functions.
• Remembering preferences.
• Website analytics.
• Performance measurement.
• Marketing and advertising, where applicable.

Where required by applicable law, we will provide appropriate choices regarding non-essential cookies and similar technologies.

6. Third-Party Service Providers

We may share personal information with service providers that assist us with:

• Website hosting and operation.
• E-commerce services.
• Payment processing.
• Order fulfillment.
• Shipping and delivery.
• Customer support.
• Analytics.
• Marketing and advertising.
• Fraud prevention.
• Information security.
  

These providers may process information on our behalf or independently as required for their services.

7. International Transfers

Because FIYTA operates an international online store, personal information may be transferred to, stored in, or processed in countries outside your country of residence.
Where applicable law requires safeguards for international transfers, we will use appropriate safeguards required by that law.

8. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including fulfilling transactions, providing services, maintaining business records, resolving disputes, preventing fraud, and complying with legal obligations.
Retention periods may vary depending on the type of information and applicable legal requirements.

9. Data Security

We use reasonable technical and organizational measures designed to protect personal information against unauthorized access, disclosure, alteration, loss, or misuse.
However, no method of electronic transmission or storage can be guaranteed to be completely secure.

10. Your Privacy Rights

Depending on your location and applicable law, you may have rights regarding your personal information, including:

• Right to access information we hold about you.
• Right to request correction of inaccurate information.
• Right to request deletion, subject to applicable exceptions.
• Right to request restriction of certain processing.
• Right to object to certain processing.
• Right to withdraw consent where processing is based on consent.
• Right to data portability where applicable.
• Right to opt out of certain marketing communications

Hong Kong data subjects may have rights of access to and correction of their personal data under applicable Hong Kong privacy law.
Residents of jurisdictions providing additional privacy rights may exercise those rights in accordance with applicable law.

11. California Privacy Rights

If the California Consumer Privacy Act applies to our processing of your personal information, California residents may have rights provided by applicable California law, including rights to know, delete, correct, opt out of certain sale or sharing of personal information, limit certain uses of sensitive personal information where applicable, and receive equal treatment for exercising applicable privacy rights.
The availability of specific rights depends on whether the relevant legal requirements and exceptions apply to the business and the individual.
To submit a privacy request, please contact us using the information below.
We will verify requests as required by applicable law.

12. Marketing Communications

Where permitted by law, we may send promotional communications about FIYTA products, services, collections, or events.
You may unsubscribe from marketing emails at any time by using the unsubscribe function in the relevant communication or by contacting us.
Transactional and service-related communications may still be sent where necessary to fulfill an order or provide a requested service.

13. Children’s Privacy

Our website is not directed to children who are below the minimum age permitted to use our services or make purchases without appropriate authorization.
We do not knowingly collect personal information from children in violation of applicable law.

14. Third-Party Links

Our website may contain links to third-party websites or services.
FIYTA is not responsible for the privacy practices of third-party websites. We encourage you to review their privacy policies before providing personal information.

15. Privacy Requests

To request access to, correction of, or deletion of personal information, or to exercise another applicable privacy right, please contact us through our Contact Us page or the contact information provided below.

16. Privacy Complaints

If you have concerns regarding our handling of personal information, please contact us first so that we can review your concern.
You may also have the right to lodge a complaint with the relevant privacy or data protection authority in your jurisdiction.

17. Changes to This Privacy Policy

We may update this Privacy Policy from time to time.
When we make changes, we will update the “Last Updated” date at the top of this page.

18. Contact Information

Data Controller / Privacy Contact:
FIYTA HONG KONG LIMITED
WORKSHOP: 3 3/F KAWADA PLAZA,NO 1 ON KUI STREET,FANLING,Kowloon Hong Kong
Email: support@fiyta.com